Some sites leave us confused, and we spend more time to find the page or section we were looking for, which makes the user experience result in these sites bad.
Then there are some other sites that make browsing sounds easy as if the button leads us to the next Intuitively.
With that in mind when creating a website, you should consider the organization and navigation of the site’s pages, and the different elements of the page come together to guide your visitors through your site easily. Therefore, we find that one element that plays a crucial role in the user experience of your site and greatly influences your navigation is the menu.
What are website menus?
The website menu is where visitors find links to important pages on the website.
In this case, having the right website menu design is critical, it impacts traffic, conversions, and usability. Everything important on your website is connected to the site menu bar.
There are several types of menu, depending on the content and design of the website.
Classic navigation menu
This most widespread kind of menu is placed in the website’s header, typically as a horizontal list.
Also known as a fixed or floating menu, this menu stays put as visitors scroll down the site. These are ideal for long-scrolling pages.
An icon made up of three horizontal stripes or three dotes that opens up into a menu or popup menu once clicked.
This design is used in mobile website design basically but is widely used on desktops as well.
A menu in which a list of additional links opens up once visitors click on — or hover over — one of the menu links. This option is suitable for websites with a lot of content.
A list of menu links that are located on the left or right side of a webpage.
Why Is Navigation Important on a Website?
1. Increased Visit Duration and Decreased Bounce Rate
An easily navigable website increases the time a visitor or customer remains on website. This allows visitors more time to explore website and discover information.
2. Product Purchases
Easy to follow directions that are established through strategic website navigation allow customers to effortlessly go through the process of viewing and purchasing products.
3. Short and To-The-Point
Because of the high-speed technology that exists today, people like everything fast. Navigation bars with concise and clear categories allow people to rapidly and easily access information about your company.
4. Serial Position Effect
There is a psychological concept called the Serial Position Effect, which describes how a person tends to pay more attention to and retain information to things that appear at the beginning and end (Psychology Dictionary). This means that people pay less attention to the body portion of a web page. Since navigation information is usually at the top and sometimes the bottom of a web page, it is very important to insert important links and information in these sections for a higher engagement rate.
5. Overall Design
Since navigation bars are most often placed horizontally at the top of a website or vertically on the left, it is important to be consistent with these placements. Navigation bars placed in the middle of a webpage are non-standard and difficult for visitors to locate. Standardized, organized and uncluttered navigation design increases the overall aesthetic appeal of a website’s design.
Good navigation is a useful strategy to boost website design and page visits. Keep these guidelines in mind when planning your next website!